Singapore – July 10, 2025
Bitget has announced its next global trading tournament, the King’s Cup Global Invitational (KCGI), in partnership with LaLiga, one of the world’s premier football leagues. The event will feature a prize pool of up to $5 million USDT and offer exclusive experiences tied to LaLiga, including VIP match tickets, signed jerseys, and potential meet-and-greet opportunities with top players.
This partnership is the latest step in Bitget’s broader strategy of aligning with global sports brands to enhance visibility and user engagement. The exchange already holds an endorsement deal with football legend Lionel Messi, and its alliance with LaLiga reinforces its intent to blend crypto finance with elite sports entertainment.
The KCGI event is open to global users and is structured into multiple tracks: Futures trading, Spot trading, and a Demo trading competition. By including a risk-free demo arena, Bitget aims to attract novice traders while also challenging experienced participants in the more competitive trading segments.
Organizers emphasize that the “LaLiga Glory” theme sets this event apart, offering both financial incentives and access to rare football experiences that extend beyond the trading floor. The competition is expected to draw thousands of users, with Bitget aiming to grow its trading community by fostering excitement, loyalty, and shared interest among sports fans and crypto traders.
Bitget’s approach reflects a growing trend in the industry, where exchanges increasingly seek to differentiate themselves through cultural partnerships and immersive events. KCGI serves both as a promotional effort and a community-building tool, strengthening user ties through a combination of competitive spirit and real-world rewards.
Related questions and answers
What is Bitget’s KCGI trading competition?
It is a global crypto trading event featuring Futures, Spot, and Demo trading arenas, with a $5 million prize pool and exclusive LaLiga-themed prizes.
What kind of rewards can participants win?
In addition to financial prizes, winners may receive LaLiga VIP match tickets, signed jerseys, and access to exclusive experiences.
Why is Bitget partnering with LaLiga?
The partnership aims to build global visibility, connect with sports fans, and foster deeper engagement with the crypto trading community.
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